The Sears Holdings Corporation has decided that it’s never too early to shop for Christmas gifts. The company, which owns Sears and Kmart, has launched their “Christmas Lane” website as an early attempt to promote their layaway program:

“This is the first year we’ve done the Christmas Lane event,” said [Sears spokeswoman Natalie] Norris-Howser. “We’re allowing customers to put these items on layaway and pay over time.”