Budget Cuts Lead to Creative Advertisingby Tim Manni
A California high school teacher has thought up a genuinely creative way to raise money when he learned he and his fellow teachers’ printing budget had been cut from $500 to $316 a year. Calculus teacher Tom Fraber decided to sell ads at the bottom of his tests and quizzes:
So Farber, who says he’d never asked for money from parents in his 18 years of high school teaching, pitched the ad idea to parents at a September back-to-school night. For checks made to the math department — $10 a quiz, $20 a test or $30 for a final exam — they could insert an inspirational quote — their own or someone else’s — or a business advertisement at the bottom of the first page.
His idea turned into a hit (teachers take note):
Farber said orders took off after recent media reports. He’s collected more than $300, and he believes he’ll top $1,000, with some ad buyers paying more than required. All amounts beyond his shortfall will cover colleagues’ printing costs, he said.
During these tough economic times, Fraber was forced to do what he had to do to make sure his students didn’t suffer from the budget cuts. Fraber makes a good point: shouldn’t it be the government’s responsibility to make sure these drastic measure aren’t necessary?:
“What I’m doing now is … dealing with the economic situation and making sure kids get what they need,” Farber said. “Teachers shouldn’t have to scrounge for funding. To me, this is what our government is for, to provide necessities, and that’s why we pay taxes.”
Don’t be surprised if this topic turns up on our friend Rebecca Wilder’s News N Economics blog. About once a week Wilder posts a series of unique stories in which she gives her own take titled My Faves for the Day. This one is too good, and too creative to pass up.
Readers: What measures have you taken (drastic or not) in recent months to ensure the economy doesn’t negatively influence your quality of life?