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January 23rd, 2009 (Modified on March 6th, 2009)

Chrysler: You’re Not Welcome!



That was the resounding message from thousands who commented on Chrysler’s latest advertising campaign, thanking Americans for their government assistance. The reaction was so harsh and so clear that Chrysler pulled the ad — which had been circulated in the Wall Street Journal, USA Today, and Atlanta Journal-Constitution — and deleted their blog post yesterday which touted the advertisement.

“On behalf of the 1 million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler, and America,” read the final sentence of the ad.

While many critics condemned the automaker for spending taxpayer dollars on high-priced full-page ads, consumers erupted over the fact that they had little choice in whether or not automakers should have received taxpayer assistance.

These two comments from The Consumerist largely summed up the anger evident in many posts:

“What a total waste of money. That useless ad money could have been put into research and development to make better quality and fuel efficient vehicles. This has got to be the most expensive thank you card ever written, providing better products would be just as sufficient.”

“We were forced to help you. Thank us by acting responsible for a change. This ad is the equivalent to salt poured on an open wound.”

According to FoxNews.com: “A full-page ad in The Wall Street Journal runs between $206,000 and $264,000, and a full-page ad in USA Today runs between $112,000 and $217,000.”

READERS: What gets you the most upset — the fact that Chrysler¬† spent their taxpayer dollars on advertising, or the fact that you had no true say in whether or not Detroit got bailed out?

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2 Responses to “Chrysler: You’re Not Welcome!”

  1. Rebecca Wilder Says: January 23rd, 2009 at 11:23 am

    Hi Tim,

    It’s just like GM buying a slot at the bowl game, or Thain swindling himself a bonus. It’s ridiculous, and this will not be the last of such stories.

    thanks for the post, Rebecca

  2. Tim Manni Says: January 23rd, 2009 at 12:44 pm

    Hey Rebecca,

    Good to hear from you! If you get a chance read some of the reactions posted on The Consumerist or search around a little — people were adamantly upset to say the least.

    The Thain story about him lavishly decorating his office was over the top as well! It’s appalling to all taxpayers.

    As you said, I’m sure this won’t be the last time we hear of such stories.


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Tim Manni is the Managing Editor of HSH.com and the author of their daily blog, which concentrates on the latest developments in the mortgage and housing markets.

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