AutoNation Tops Hyundai’s ‘Assurance Plus’by Tim Manni
The country’s largest auto retailer unveiled a new incentive this week that tops the “latest and greatest” program from Hyundai. AutoNation Inc. announced their “Payment Protection” program which pays six months worth of auto payments for consumers who have been laid off.
Hyundai’s “Assurance Plus” program, which was announced back in February, covered three months worth of payments, as well as allowed consumers to return their vehicle with no harmful damage to their credit.
It’s encouraging that more and more automakers and retailers are sensing the need for consumer incentives. This blog has emphasized many times that automakers aren’t doing enough to spur their own sales. If the Big Three are serious about staying in business, they should consider adapting similar programs.