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March 20th, 2009

AutoNation Tops Hyundai’s ‘Assurance Plus’



The country’s largest auto retailer unveiled a new incentive this week that tops the “latest and greatest” program from Hyundai. AutoNation Inc. announced their “Payment Protection” program which pays six months worth of auto payments for consumers who have been laid off.

Hyundai’s “Assurance Plus” program, which was announced back in February, covered three months worth of payments, as well as allowed consumers to return their vehicle with no harmful damage to their credit.

It’s encouraging that more and more automakers and retailers are sensing the need for consumer incentives. This blog has emphasized many times that automakers aren’t doing enough to spur their own sales. If the Big Three are serious about staying in business, they should consider adapting similar programs.

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HSH.com's daily blog focuses on the latest developments in the mortgage and housing markets. Our mission is to relate how changes in mortgage rates and housing policy, as well as the latest financial news, impacts consumers, homebuyers and industry insiders alike. Our 30-plus years of experience in the mortgage industry gives us an edge as we break down the latest changes in an ever-changing market.

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Tim Manni is the Managing Editor of HSH.com and the author of their daily blog, which concentrates on the latest developments in the mortgage and housing markets.

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