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June 21st, 2009

Which Automaker Will Emerge As the Leader in Large Vehicle Sales?



It was evident from the comments we got from Thursday’s blog post “Do Americans Still Want Large Vehicles,” as well as the results from the poll, that there’s still a significant demand in this country for large vehicles. Despite the measures to promote the manufacturing and sale of smaller, more fuel-efficient vehicles, automakers seemingly have an audience, ready and willing, to buy their trucks and SUVs.

I asked the readers who commented on Thursday’s story “which domestic automaker will emerge as the leader in large vehicle sales?” The overall consensus seemed to settle on Ford, but a case can be made for each of the “Big Three.”

Ford: An industry leader as a truck manufacturer, the Ford F-150 has dominated truck sales for decades. Ford’s latest product the Edge, has allowed them to target a younger, more sophisticated audience. This sleek SUV is gaining in popularity and can be seen on roads across the country.

GM: With the luxury market nearly locked down thanks to the Cadillac Escalade, GM also has several popular trucks and SUVs from their Chevy and GMC lines. The only thing holding the automaker back is the fact that Washington is a majority share holder and is urging them to concentrate on building smaller, more fuel-efficient vehicles.

Chrysler: The Jeep Grand Cherokee and the Jeep Wrangler have had a cult following for decades. For years, families have relied on Chrysler and Dodge minivans to transport their kids safely.

Which Automaker Will Emerge as the Overall Leader in Large Vehicle Sales?

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HSH.com's daily blog focuses on the latest developments in the mortgage and housing markets. Our mission is to relate how changes in mortgage rates and housing policy, as well as the latest financial news, impacts consumers, homebuyers and industry insiders alike. Our 30-plus years of experience in the mortgage industry gives us an edge as we break down the latest changes in an ever-changing market.

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Tim Manni

Tim Manni is the Managing Editor of HSH.com and the author of their daily blog, which concentrates on the latest developments in the mortgage and housing markets.

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