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October 28th, 2011

Homebuyers: Are you utilizing social media?



homebuyer-sellerThe number of adult Americans using social media is staggering. The growing number of homebuyers utilizing social media to inform their homebuying decisions is equally impressive.

The National Association of Realtors reports that a real estate agent is still the number one source of information to homebuyers. That said, social media is a great tool to help you select an agent and find a community.

In her latest article, “Savvy ways social media can help you find a home,” HSH.com contributing writer Michele Lerner explains to readers how they can utilize social media not only to find and learn more about real estate agents, but how it can help them research the communities in which they are looking for homes.

Finding a Realtor

Social media provides a level of transparency to homebuyers. It allows them to get a sense of a Realtor’s personality and level of service to see if they’re a good fit.

“A big benefit of social media is transparency,” says James Nellis, a Realtor with The Nellis Group at Re/Max Allegiance in Alexandria, Va. “People know what they are getting into before they get there. We’ve become something of a voyeuristic society and social media helps us get to see someone’s personality before we meet. But I think it is just as important to find and read consumer reviews.”

Finding the right community

Once homebuyers feel comfortable with the Realtor they hire, the next big decision is where they are going to buy. Choosing the right community is equally as important as choosing the right home.

“Your experience in a community is the most important part of buying a home, even more important than the home itself,” says Susan Hilton, a Realtor and vice president of sales at the Century 21 office in College Station.

One of the best ways to learn about a community is to stop residents on the street and ask questions about what they like or dislike about the neighborhood, writes Lerner. But if you’re shy–or if you live miles away from a neighborhood you’re considering–social media gives you another way to find out the answers you’re looking for.

“You can get a fresh perspective on a neighborhood without physically talking to the residents by searching for Facebook groups associated with a particular community,” Nellis says.

To learn more about how social media can help you find the right home, be sure to read Savvy ways social media can help you find a home” in its entirety.

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One Response to “Homebuyers: Are you utilizing social media?”

  1. The Story Of The $1.1 Million Facebook Referral And Century 21 Realty’s New Social Media Era | Fast Company « Fahrenheit Chronicles Says: October 31st, 2011 at 10:04 am

    [...] Homebuyers: Are you utilizing social media? (hsh.com) Rate this: Be SocialLike this:LikeBe the first to like this post. [...]

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HSH.com's daily blog focuses on the latest developments in the mortgage and housing markets. Our mission is to relate how changes in mortgage rates and housing policy, as well as the latest financial news, impacts consumers, homebuyers and industry insiders alike. Our 30-plus years of experience in the mortgage industry gives us an edge as we break down the latest changes in an ever-changing market.

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Tim Manni

Tim Manni is the Managing Editor of HSH.com and the author of their daily blog, which concentrates on the latest developments in the mortgage and housing markets.

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