Part of this blog’s goal is to offer our readers money-saving advice. When food prices began to rise significantly over a year ago, personal-finance experts across the board suggested dropping name-brand items for the store brands. If name brands are more expensive, why isn’t everyone buying store brands?

If it’s because of taste, a recent blind taste test conducted by Consumer Reports may change your thinking. Out of the 29 food categories that were compared, name and store brands tested equal 19 times, while store brands scored higher four times, and name brands six. On average, experts say that the store brands cost an average of 27% less.

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