Report: Store-Brand Items Should Cost More
Would you continue to buy store-brand items if they increased in price?
The recession has prompted all of us to sacrifice some things in the name of fiscal responsibility. For some, one of those “sacrifices” may have been switching to store brands in lieu of name brands. However, the cheaper prices and improving quality of store brands have made these transitions easier.
According to a recent report by the Nielsen Company, U.S. retailers should take advantage of the favoritism consumers are showing to store brands by raising prices: Read the rest of this entry »


