Update1 FTC More Concerned With Advertisers Than Bloggers
UPDATE1: Earlier this month we wrote that when the Federal Trade Commission (FTC) modified their rules for the first time since 1980, the changes included strict policies designed to monitor the new landscape that is social media — blogs, twitter, etc.
The FTC’s rules stated that individual bloggers had to follow strict guidelines for proper disclosure or they could be investigated and fined for their work. However, this week the FTC seems less concerned about individual bloggers and more concerned with the advertisers themselves: Read the rest of this entry »


