For the last several years, real estate professionals have used Facebook and Twitter to keep up with industry news, connect with clients and increase their exposure. Now Pinterest is the latest social media tool being used by the real estate industry to boost business.
Launched in 2010, Pinterest is a virtual pinboard that lets you organize and share photos. The site quickly became the third-most popular social network in the country, behind Facebook and Twitter, according to Experian. Much like Facebook and Twitter, Pinterest seeks to “connect everyone in the world through the things they find interesting.”